Luxury watch manufacturers, especially Swiss, are adopting blockchain to strengthen the authentication of their products. The WISeKey blockchain certificate thus equips 2.5 million Swiss watches.
The global watch market is worth $ 17 billion. There is also the secondary market, that of resale. However, in the luxury sector, it is essential for buyers to be able to ensure the authenticity of the product.
The blockchain electronic certificate answers this problem. And it is increasingly resonating with the luxury industry. The publisher WISeKey thus offers watchmakers its “birth certificate”.